“Whilst we wanted to maintain a sense of integrity relating to whisky's history and provenance in the design”, explained Jayne Furniss, Senior Designer at Blacksheep, “it was imperative to avoid anything too twee, tired or themed. The branding reflects the final concept, created in gold, the venue's highlight colour, alongside the outline shape of a quaich-a traditional trophy cup and one of several theatrical sharing vessels which groups of customers at the venue can order up to drink from communally and have engraved with the buyer's name afterwards. The interior-working from the buzzwords 'premium', 'intimate', 'aspirational' and 'informal'-is the epitome of sophistication in a gold, black and charcoal colour palette, with a graphic identity representing the amber reflections of whisky in cut-glass.”